10 Fitness Brands for Women of All Shapes, Sizes, and Body Types

10 Fitness Brands for Women of All Shapes, Sizes, and Body Types




Modern-day women want to look and feel confident by embracing their curves and wearing clothing that flatters those curves. Today, a large number of women spend a considerable amount of time in the gym to keep fit and maintain a healthy body. However, a small number of them train or exercise regularly to prepare for a marathon or other sporting activities. To ensure maximum performance, they have to dress in comfortable clothing that flatters their beautiful bodies while still allowing them to exercise and achieve their fitness goals. Here are 5 fitness brands for women of all shapes, sizes, and body types.


Skirt Sports



Skirt Sports make women feel like they fit in regardless of their body size or shape. The women wearing the apparel look friendly and approachable. The brand prides itself in diversity and size inclusivity. Nicole DeBoom, who was previously a pro triathlete, founded the brand after realizing the clothes didn’t make her feel pretty.


DAY/WON



Candice Huffine, a body-positive model, advocates for taking action to feel like your best self. This is what led to the birth of her DAY/WON clothing brand in the first place. She struggled with finding the right activewear when she was into running. She was inspired to create clothing for a vast majority of women, regardless of their body shape or size.


Rsport


Rsport focuses on the “Athena Athlete” clothing, which is a triathlon category, a racing weight class for women weighing 165+ pounds. The clothing is proving that women of higher weight can also feel healthy and active. The brand is built around the fact that plus-size women are often told to exercise and lose weight and yet there is no exercise clothing that caters to this weight category.


Knix



Knix is a Toronto-based brand that prides itself in ensuring there is lingerie for every woman, regardless of her athletic ability, shape, or size. The main focus of this brand is on both performance and comfort. It is also built to support women of different sizes, from 32A to 42G.


Super Hero Fit




This brand brings fitness to everyone by making clothing for women of all sizes. The brand has moved to take advantage of rising concerns over the exclusion of plus-size women in fashion and sports apparel so that larger athletes can also be recognized and celebrated.


These are some of the 5 fitness brands that are shaking up the fitness apparel niche to allow for inclusivity. These enable plus-size women to feel acknowledged and appreciated.


Nike



 Nike is known for their high-quality athletic shoes, apparel, and accessories. Their products have been worn by athletes around the world since its inception in 1964. Today, Nike continues to produce top quality footwear, clothing, and equipment for people who want to stay fit.

 

  Under Armour



 Under Armour was founded in 1996 by Kevin Plank, and he started out selling his company's clothes at local Maryland sporting goods stores. He soon realized that many people were not buying them because they did not know what they looked like. So, he decided to create a line of workout gear that would appeal to women, men, and children.

 

 Lululemon



 Lululemon is a yoga wear brand based in Vancouver, Canada. Founded in 1998, the company sells fitness-oriented clothing and accessories. Its signature style is bright colors and unique patterns.

 

  Adidas



 Adidas is a German sportswear manufacturer that produces shoes, apparel, and equipment for football (soccer), basketball, tennis, track & field, and lacrosse. In 2011, Adidas acquired Reebok, thus becoming the largest sports brand in the world.

 

 New Balance



 New Balance is a U.S.-based athletic shoe company that specializes in running, walking, and training shoes. Founded in 1906, the company is headquartered in Boston, Massachusetts.

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